Home improvement needs can pop up from any client who either wants to feature modern housing features or to do a repair on something that is not serving its purpose in the right way anymore. However, there are those homeowners who never change anything in their homes, including the wallpapers. Unlike other service businesses, it can be a little bit overwhelming to find a lead on a customer who needs exterior home improvement. However, this does not mean that it’s entirely impossible to reach out to potential customers. You will need to be very smart when marketing your business and to help you with this, make use of the following marketing strategies.
1. Identify Your Niche And Be Specific About It
As an exterior home improvement contractor, it is possible that you can do a lot of things. The question is, should you tell your potential customers that you can do everything concerning exterior home improvement? The answer is no! Identify the projects that you do best and sell it in the best way you can. For instance, if you are good on dock construction, approach waterfront homeowners and sell these skills to them. In doing so, make sure you know everything required to complete the project, including the dock accessories and supplies. If you are good at constructing an outdoor fireplace, tell your clients about it. Most customers prefer working with a contractor who is an expert in a certain area rather than one who claims to be an expert in everything.
2. Use Content Marketing
If you do not have a well-designed website as an exterior home improvement contractor, then it is time you build one. People nowadays seem to look for everything they need online, and it is good to make sure that a website on the internet represents your business. On this website, have a blog where you post different contents about exterior home improvement. Focus on posting contents that are interesting, educative, relevant, informational, and trends in this line of business. Let your website visitors know that you are good at what you do. For instance, if you are talking about dock construction, mention the about the right dock material to use or the dock supplies, you will need to complete the project. Talk of trending designs for exterior walls or things to add on exterior space for home value improvement. When you post useful contents to the readers, it will be easy to generate more leads towards your business.
3. Use Images For Marketing
Exterior home improvement is more about physical appearance apart from the value it adds to your property. Like they always say, a picture is worth a thousand words, allow your work images to speak a thousand words for you. Once you win a project, always remember to take pictures when you are working on the project, and when the project is complete, take more pictures of the same. It is one way to prove that you are the one who did the work, and the images also represent the work you completed. Post these images on your website and any other online platform where your content is published. If possible also take photos of everything you used to complete the project because some clients might be more concerned about the quality of products used. Talk about the dock material, dock supplies, and dock accessories you used to construct that amazing dock you posted. All you need to do is use a good camera to take nice and clear pictures of the entire project.
Every business requires marketing, and your exterior home improvement business should not be an exemption. Use these three strategies to generate more leads, and once you acquire the customers focus on quality services to retain them.
